Find the right customers
Japanese consumers, English-speaking residents and visitors are different audiences. We research who you want to reach, what makes your product worth choosing and what could stop them from buying.
English-speaking social media agency in Japan
Reach customers in Japan.
Turn attention into sales.
Hanami Social is a Tokyo-based creative agency working in English and Japanese. We create short-form video and social content, then build automated follow-up that connects interest to inquiries, bookings and sales in Japan and international markets.
Tell us about your businessTell us where you want to grow. We’ll tell you if we’re a fit.
Founded by a former Meta engineer who helped build Reels.Selected client work
From social attention to sales conversations.
For a property client selling homes in Japan to overseas buyers (YukiHomes), we connect the videos to a free property list, automatic messages and email campaigns. Viewers get a useful answer. The business gets contact details and a route to a property call.
See the client’s results and sales funnel100,000+
followers added to one client account in under six months.
58,476 contacts
across the same client’s connected social messaging channels.
“We have about eight meetings booked for tomorrow already.”
A message from the property client
Make content worth watching
Research, concepts, scripts, filming guidance, retention-focused editing, revisions and publishing. English and Japanese creative shaped around the audience, with your approval before it goes live.
Build the route to buying
A useful offer, automated contact capture and follow-up through the channels your customers use. We connect interest to product pages, bookings or sales calls, then improve each part of the flow.
Start with the audience
Which customers are you trying to reach?
Japanese consumers
Plan Japanese creative around the product, audience and buying journey. Language, examples and the next step need to make sense locally.
Plan a bilingual campaign ↗Overseas buyers
Make a Japanese product or opportunity understandable to an English-speaking audience. Our YukiHomes work connects Japan property videos to a property list and sales follow-up.
See the property campaign ↗Residents and visitors
Give people a useful reason to discover a place or attend an event. Our Coop Records work connects Instagram interest to a LINE event guide and ticket links.
See the Instagram-to-LINE case ↗Working with our bilingual team
Clear responsibilities.
Approval before publication.
- Agree on the brief. Your team supplies product facts and brand boundaries. Together we identify the audience, language, offer and business outcome.
- Plan and create. We research concepts, write scripts and prepare shot lists. Your team or a managed creator captures the footage; we edit and revise.
- Review, publish and improve. You approve videos and automated messages. We handle publishing, the agreed follow-up system and reporting, then refine the content and customer journey.
Evidence you can inspect
See the work behind the claims.
Our original property study covers 81 Instagram Reels published in August–September 2026. They had 17,856,785 lifetime Instagram views when observed on October 16, 2026. The downloadable dataset includes the public post links, publication dates and view counts.
This is one account’s view-count study. Views can include repeat viewing; they do not establish how many people became buyers. The property campaign demonstrates reaching overseas buyers with Japan content, rather than a general benchmark for entering the Japanese consumer market.
Before you brief us
Questions about working together
Can we work with Hanami in English?
Yes. Our bilingual team creates English and Japanese social content. Start with your product, intended audience and business goal; we agree on the language and creative direction before production.
What creative services do you handle?
We handle audience research, concepts, scripts, filming guidance, editing, revisions and publishing. We also build the offer, automated messages and follow-up that connect the content to an inquiry, booking or purchase. The proposal defines the work included for your business.
Do we need our own presenter or production team?
Your team can film with a phone using our scripts and shot lists. A managed creator is another option when the format calls for one. We agree on who appears, who supplies footage and how the work is approved before production starts.
What should we send to get a proposal?
Share your product or service, website and social accounts, target customers and languages, desired outcome, budget range and timing. Tell us who can supply product facts, approve content and take sales inquiries. We can then discuss scope and fit.
A phone. One to three hours a month.
For a phone-filmed workflow, that is the recording commitment we plan around. We provide scripts and a shot list; your team brings the product expertise. We handle the editing and revisions. A managed creator can also be part of the plan when the format calls for one.
Views open the door. Sales are the goal.
We agree on the buying action that matters, then track the route to it. Content, offers, messages and landing pages improve together. The aim is more valuable inquiries, bookings or purchases, not simply a bigger view count.
Let’s talk
Make Japan part of your growth story.
Share your product, intended customers and goals. We’ll assess the content and sales journey you need, then explain the scope and next step.
Tell us about your business