Client field guide + free scorecard
Find what stands between a view and a sale.
Two client journeys show how content connects to the next business action. Use the scorecard to find where your own campaign needs work.
01
Attention becomes
a next step.
Property: a video, a home list and a buying conversation
For one property client (YukiHomes), a Reel makes buying a home in Japan worth exploring. A free property list gives the viewer a useful next step. An automated message collects their email and delivers the list, while email campaigns and the sales team continue the conversation.
Over 14,000 leads have also reached the client's sales database. Those are different stages of the journey, not numbers to add together. The business now has a way to bring interested people back to properties and calls.
Read the property case study ↗Events: a reason to comment, a route to tickets
For Coop Records, the offer connects an Instagram video to LINE, a free event guide and ticket discounts. The guide helps someone plan a night out and points them toward relevant tickets. The channel gives the business a way to reach interested people again for another event.
The LINE audience grew from 3 to 92 between launch and the 12 October daily snapshot. The guide's tracked ticket links recorded 32 clicks. That shows audience growth and movement toward tickets, with completed sales still to be linked.
The lesson is to match the offer and follow-up to the product. An event guide and ticket checkout need a different journey from a property list and a sales call.
Read the event case study ↗About the figures. These are client examples, not industry averages or a forecast for your business. The 58,476-contact snapshot was checked on 17 October 2026. It covers three connected messaging channels; it is not a count of purchases or newly acquired customers.
02
Improve the stage
that is losing buyers.
A campaign can be popular and still lose people before they buy. Follow the journey in order, then choose the part to improve.
Attention
People watch the video.
Test the story, opening and audience.
Response
They request the guide or offer.
Test whether the offer is worth asking for.
Contact
They share a way to reach them.
Make the request clear and easy.
Conversation
A relevant customer asks questions or books.
Improve the follow-up and human handoff.
Sale
They buy, book or sign up.
Improve the offer and buying experience.
If viewers request the guide but do not share their email, fix the message before making more videos. If contacts arrive but few are potential customers, revisit the audience and offer. If good prospects reach your team but do not buy, review the product, sales conversation and buying experience.
Measure completed purchases or held calls as well as bookings. A booked meeting that never happens does not create the same business value as a useful conversation.
03
Give the next campaign
a clear scorecard.
Use one row per campaign. Choose a consistent reporting period, then record what happened at each stage and what you will test next.
- The campaign: audience, offer, market, language and dates.
- The journey: offer requests, captured contacts, qualified inquiries, booked calls, held calls and purchases.
- The business result: collected revenue and the costs you can attribute to the campaign.
- The next experiment: the bottleneck, the change and the result you want to improve.
Only calculate a conversion rate when the two counts cover the same campaign and relevant group of people. Account-wide views and a lifetime contact total do not tell you the conversion rate of one Reel.
The CSV opens in a spreadsheet. It contains headings and blank fields, with no login, email request or client contact data.
Put it to work
Good content is
only the beginning.
See how we connect videos, automated messages and sales. Then tell us what you’re selling.